DATE: Tuesday, 22 September 2009

According to a recent BusinessWeek article "Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later"

Facebook, Twitter, Myspace, Youtube, blogs, discussion forums... the list of tools is endless but how do they work and more importantly, benefit your organisation?

An expert panel from some of Australia's leading thinkers in this space will address the following issues in detail:

• What is social media?
• What are the pros and cons in engaging with social media?
• What business intelligence can be gained from social media?

About the panelists

The New Lawyer Managing Editor, Kate Gibbs
 
Kate Gibbs is the managing editor of Australia’s best and most-read website and e-magazine for the legal profession, The New Lawyer. She’s been writing about the Australian legal profession for nearly six years, and has won several journalism awards for her articles about business and lawyers. She’s seen the legal profession slowly grapple with social networking, seen law firms struggle with the various intricacies of Facebook, MySpace and LinkedIn, and now, in many cases, heroically lead the way with Twitter.  An avid Twitterer herself, Kate has seen how Twitter and the like have brought a new zeitgeist around communication between law firms, lawyers, their clients, and the media.
 
Wiliam Managing Director, Robert Beerworth
 
After founding Wiliam in 1997, Robert Beerworth has been instrumental in converting what began as a personal passion for creative web design into one of Australia's most prominent and successful web design and development companies.
 
Surving the internet downturn of 2001, Robert is unquestionably one of the most knowledgable and inspiring personalities in the Australian web industry and has not only formed long standing relationships with each of Wiliams clients but has also been an ideal leader for a growing team of talented individuals.

Robert regularly presents at web industry functions on the latest trends in web design and development and also has his own blog.
 
Suresh Sood BSc (Hons)(London), MBA (UTS)
 
Suresh Sood has developed leading edge courses and lectured for over a decade at UTS on the marketing implications of technology innovations. Suresh consults on Web 2.0 technologies, helping major institutions transform business and customer interactions.
 
Suresh has previously held the role of Senior Vice President with Reuters. His current research interest is the impact of social media on the creation of iconic brands.
 
Buzz Numbers Managing Director, Nick Holmes a Court

BuzzNumbers is Australia's first Social Media Intelligence company, offering our clients products and services harnessing the business value of social media and the internet.

Founded in 2007 and based in Sydney, Australia, BuzzNumbers has expanded abroad with clients now in the Australia, Asia-Pacific, Europe and the United States. 


Boardroom Radio David Bushby (Facilitator)
 
David Bushby gave up life as a lawyer in the towers of Governor Phillip, then No. 1 Martin Place to head up an online legal broadcasting service at Boardroom Radio, located in Sydney’s own “Little Italy” on Stanley Street.  From climate change to industrial relations, firms are using Boardroom Radio to showcase their expertise via online media.

 

Who should attend

All professional service firms' directors, managers, executives and advisors simply can't afford to miss this seminar! Book now as places are limited!

Date: Tuesday, 22 September 2009

Time: 7.30am - 9.30am (a light breakfast will be served)

Venue: Sparke Helmore, Level 16, 321 Kent Street

Cost: APSMA Members $60 / Non Members $90

To Register: Click on the 'Enroll now' button below and follow the prompts.  YOU MUST FIRST LOGIN TO THIS WEBSITE TO ACCESS THE 'ENROLL NOW' BUTTON ON THIS PAGE.  Contact APSMA on 02 9411 2599 or info@apsma.com.au if you require assistance with your registration.  Please note that your event registration is tax deductible.