The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.
Cultural Intelligence (CQ)
by Susan Basset at Arcadia Consulting
In a world where professional services firms are increasingly opting for regional and global reach, the need to be responsive to cultural differences has skyrocketed. Whilst being culturally savvy has always been critical to local and cross-border business success, there is enormous room for improvement in this area; countless oversights are still made, so in an era where global mobility of talent is at an all time high, there is significant pressure on firms to respond to cultural nuance.
Please click here to read this article about cultural intelligence from our friends at Arcadia, which offers a pathway to better cultural intelligence within our respective firms. Arcadia works with clients to help them design their culture and capability by focusing on mindset, communication and mobilisation.