The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.

Upcoming events

  apsma news

We are thrilled to announce that Lauren Tyzack, DLA Piper, won the 2017 APSMA/McLoughlinBall Accelerate! Program.

The entries were of a very high standard and came from across Australia, New Zealand and Asia, which was particularly pleasing.  The judges were unanimous in their choice and Lauren’s submission was an outstanding and very worthy winner. 

Lauren will be receiving a post graduate course specialising in professional services marketing and BD from Cambridge Marketing Institute in the UK and endorsed by the Certified Institute of Marketing UK - well done, Lauren!

Also receiving a Highly Commended was Teresa Ding of Clifford Chance in HK - well done, Teresa!


The APSMA/McLoughlinBall ACCELERATE! Program offers APSMA members the opportunity to win a scholarship for a one year post graduate course in professional services marketing, accredited by the Chartered Institute of Marketing in the UK and endorsed by PSMG, our APSMA affiliate in the UK.

The Program is open to all members of APSMA (either through a firm membership or individual membership) who work in a marketing, business development or communications role in a professional services firm in Australia, New Zealand, Hong Kong and Singapore. Applicants at all levels of their career are invited to submit a response, regardless of their seniority as there are three courses to choose from, depending on your seniority or existing qualifications – your choice!

Click here for more information about the 2016 ACCELERATE! Program.

Trends and InSIGHTS

Cultural Intelligence (CQ)

by Susan Basset at Arcadia Consulting

In a world where professional services firms are increasingly opting for regional and global reach, the need to be responsive to cultural differences has skyrocketed. Whilst being culturally savvy has always been critical to local and cross-border business success, there is enormous room for improvement in this area; countless oversights are still made, so in an era where global mobility of talent is at an all time high, there is significant pressure on firms to respond to cultural nuance.

Please click here to read this article about cultural intelligence from our friends at Arcadia, which offers a pathway to better cultural intelligence within our respective firms. Arcadia works with clients to help them design their culture and capability by focusing on mindset, communication and mobilisation.

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