The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.

Upcoming events

  apsma news

2017 ASIA CONFERENCE

SAVE THE DATE

Now in its fifth year, Asia's premier conference for business development, marketing and communications professionals will bring together over 250 people from industries ranging from legal, accounting, real estate to banking & finance. Join us for the half-day interactive "espresso learning & development" break-out sessions, a chance to hear from industry experts and the opportunity to further expand your professional network! 

Date:Thursday, 1 June 2017
Time:Conference: 12:00 pm - 6:00 pm
Cocktail reception: 6:00 pm - 9:00 pm
Location:Hyatt Regency Hong Kong, 18 Hanoi Road, Tsim Sha Tsui, Kowloon


Hear what our attendees and sponsors had to say about our successful... Read more.

Trends and InSIGHTS

Cultural Intelligence (CQ)

by Susan Basset at Arcadia Consulting

In a world where professional services firms are increasingly opting for regional and global reach, the need to be responsive to cultural differences has skyrocketed. Whilst being culturally savvy has always been critical to local and cross-border business success, there is enormous room for improvement in this area; countless oversights are still made, so in an era where global mobility of talent is at an all time high, there is significant pressure on firms to respond to cultural nuance.

Please click here to read this article about cultural intelligence from our friends at Arcadia, which offers a pathway to better cultural intelligence within our respective firms. Arcadia works with clients to help them design their culture and capability by focusing on mindset, communication and mobilisation.



Powered by Wild Apricot Membership Software